Of course, no free tour will be complete without a walk around the hippest and coolest area in central Seoul: Insadong. This pedestrianized avenue is packed with the trendiest boutiques, popular eateries, tea houses, coffee shops, music venues, art galleries and much more. This is the perfect area to mingle with the young generations of Koreans whose music, films and food are taking the world by storm. As your group stroll along these vibrant streets and malls, your guide will offer explanations about the challenges that Seoul faces in the present and the hopes for a brand-new future! All in all, joining the Essential Free Tour of Seoul has to be one of the best ways to spend a day in the city. So, go ahead and book today to make sure you can join this unforgettable experience!