Strawberry Promise

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers, but for every local community in which we operate in as well.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deeper understanding of the culture that you are visiting. Our tours highlight the cultural eccentricities of each individual city that makes it unique, and thus we help its preservation.

As for the second aspect, the nature of our company partially takes care of it; as we provide a platform for local guides to be able to show the city that they both grew up in and love. Not only that, we provide them with a business infrastructure by helping them create their own Strawberry Tours franchise. That way, every time you go on a Strawberry Tour (regardless of where you are in the world), you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact on the local communities where we operate. For this part, we needed to be more pro-active, and that’s why we decided to create the Strawberry Promise: To take our commitment that little bit further.

Our current Project: Fundación Villa Padre Hurtado

In Chile elderly people are one of the social groups who are less protected, as they see their life quality diminished after their work life. The natural health problems, loneliness and and the low pensions with which they have to survive on, often lead to situations of abandonment. They therefore are sometimes sent from hospices, or cold hospitals to places which can offer them a true home.

The team of guides in Santiago support The Villa Padre Hurtado Foundation, an organization which works towards giving shelter and care to those abandoned elderly, principally to those who have been abandoned by their families or society.

Since 1992, the Congregation of the Salesian Sisters of the Sacred Heart have run this unique charity in Santiago. It is a long-term residency with an open-door policy which houses around 200 elderly people who come from homeless shelters or hospitals. They stay there from their convalescence until they pass away.

Nowadays the Foundation houses both men and women who average in 84 years of age, and a team of 70 professionals with a variety of skills are there to ensure their physical and spiritual well-being in the dusk of their lives.

At Strawberry Tours we feel that La Villa Padre Hurtado needs our support; so part of everything you give on our tours we will donate in your name to the Foundation.

For more information on the charity visit