Strawberry Promise

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deep understanding of the culture that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make unique, and thus we help it’s preservation.

As for the second aspect partially the nature of our company takes care for it. As we provide a platform for local guides to be able to to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure through helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise, to take our commitment that little bit further.

Our Current Project in Rio: Cantinho do Céu

As one would imagine in most families in the Favela both the parents have to work in order to make ends meet. Whilst Brasil has a public education system, it only starts for children of the age of 6, which means that parents of small children have to pay very expensive nursery schools or kindergarten which are also scarce.

Cantinho do Céu is a small kindergarten in the Rocinha Favela which offers a great service at affordable prices for the local community. They provide great care for children up to 6 years. The only problem is that their space is nowhere big enough to cover the demand in Rocinha. With only one room for play, one for sleep and a tiny kitchenette, they can only provide care for 12 babies.

Thanks to our Strawberry Promise, part of everything you donate in your strawberry tour will go into a savings account, and when we reach our goal of 80000 BRL, we will buy a new bigger building, with better facilities, so that many more families in the favela can enjoy the great service and care that Cantinho do Céu is already providing, at an even lower price.

We are very excited to be involved in this project, and we hope that with your generosity, we will be able to reach our goal by 2019.

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