Strawberry Promise

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deeper understanding of the culture and city that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make it unique, and thus we help its preservation.

As for the second aspect, the nature of our company partially takes care for it; as we provide a platform for local guides to be able to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure by helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless of where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise - to take our commitment that little bit further.

Our Current Project in Quito: Fundación Camino a Casa

It’s estimated that there are 400.000 stray dogs in Quito alone, if you take into consideration the fact that the city’s population is around two and a half million, that means that there’s a stray dog every six people. Unfortunately the government doesn’t do anything to tackle the problem, so it is up to to the civil society to come up with initiatives to helps the animals.

The team of guides in Quito support the "Camino a Casa Foundation", a project that was born from the idealism and commitment of a local Quiteña, Cristina Calderón, who has managed to singlehandedly help up to 40 dogs in one month. However, even though she has over 60.000 followers on Facebook she really struggles to raise funds for the project. Our goal is to raise 10.000USD in 2018 through our Strawberry Promise initiative so that 125 dogs can be sterilized, as it is known that each she-dog can have up to 240 puppies in her lifetime.

Thanks for your generosity!

If you want more information on the Foundation please click here.