strawberry promise

Strawberry Promise Moscow

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deeper understanding of the culture and city that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make it unique, and thus we help its preservation.

As for the second aspect, the nature of our company partially takes care for it; as we provide a platform for local guides to be able to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure by helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless of where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise – to take our commitment that little bit further.

Our Current Project in Moscow: Association for Ecology and Environmental Protection

It is estimated that over 40 million tons of municipal solid waste is generated in Russia each year. It is also estimated that if more Russians started recycling, the amount of disposed garbage would decrease by up to 80% by 2030.

Luckily, the team of guides in Moscow support the Association for Ecology and Environmental Protection, which has been working hard to promote the development of a new waste management system in the country based on the fundamental “3R” principle (Reduce, Reuse, Recycle).

The organization helps educate the Russian public on how to use a more environmentally-friendly approach to waste management through awareness campaigns, and also encourage local businesses to use their own separate waste collection system.

With the money raised on our Moscow walking tours, we can help the organization plan environmental actions to collect items for charity, as well as collect rare types of waste for recycling. With every $100 raised we can help pay for the two-day rental of a recyclables warehouse, and with every $150 raised will help pay the weekly salary of a recyclables warehouse worker.

For more information on this organization and all the hard work that they’re doing, click here.

Raised in 2018:


Charity projects we support:


Cities where we help: