Strawberry Promise

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deep understanding of the culture that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make unique, and thus we help it’s preservation.

As for the second aspect partially the nature of our company takes care for it. As we provide a platform for local guides to be able to to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure through helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise, to take our commitment that little bit further.

Our Current Project in Mexico City: Fundación Pro Niños de la Calle (I.A.P.)

A recent study (2017) conducted by UNICEF found that only Mexico City alone 14.322 children lived in the streets. Despite many social and government initiatives to tackle the issue, the problem is still in the rise. This is due to many organizations focusing on just helping this children to survive, which whilst it’s the human thing to do it somehow enables it. That’s not the case of I.A.P. who on top of giving basic care they provide children with an education and they try to help them find options so that they can find a long term alternative. On top of that they give help them develop cognitive, social and emotional abilities that will help them avoid the use of drugs, diminish the risk of them dropping out of school and ending up on the streets again.

Their aim is to have helped 1000 children out of the streets by 2020. All the money we raise through our Strawberry Promise iniciativa will be given to the foundation and destined towards helping them reach that goal.

Thanks for your generosity!

If you want more information on the Foundation please click here