10% Promise

Our 10% Promise means that 10% of the tips given on all our tours will be donated by the guide to a local charity. In each city that we operate we choose carefully a charity that in our opinion is doing great work to help local communities where they’re struggling most. But why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deep understanding of the culture that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make unique, and thus we help it’s preservation.

As for the second aspect partially the nature of our company takes care for it. As we provide a platform for local guides to be able to to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure through helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the 10% promise, to take our commitment that little bit further.

Current Charity Project

The Big Issue Foundation is a financially independent charity operating on an open door policy to help and work with individuals who are taking the first step to try and work themselves out of their situation.

The Big Issue offers marginalised men and women around the country the opportunity to work and earn a livelihood by selling the Big Issue. By circulating a street magazine covering topics from culture, commentary and vendors stories, to be sold by big issue Vendors, The Big Issue is giving a "Hand up and not a hand out".

Read more about the Big Issue, it's work and the magazine on https://www.bigissue.org.uk

We'll be doing our bit. we believe that The Big Issue Foundation deserve our support. That's why our guides are donating 10% of all money received via our "Pay What You Feel" scheme to the charity. Our aim is to raise £10,000 to help support the Big Issue foundation and their goals.. Please help us support this truly amazing charity, and keep your eyes peeled for ways we can work together in the future to offer our help. With Strawberry Tours, you can Love London, Experience London & Benefit London.