Our Strawberry Promise means that part of the tips given on all our tours will be donated by the guide to a local charity. In each city that we operate we choose carefully a charity that in our opinion is doing great work to help local communities where they’re struggling most. But why do we do it?
Strawberry Tours and Responsible Tourism
At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.
Responsible tourism has two main aspects:
- Enhancing local cultures throughout the world
- Having a positive impact on local communities
The very nature of our work takes care of the first aspect, as on our tours you will get a deep understanding of the culture that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make unique, and thus we help it’s preservation.
As for the second aspect partially the nature of our company takes care for it. As we provide a platform for local guides to be able to to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure through helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless where you are in the world, you will be supporting a local enterprise.
However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise, to take our commitment that little bit further.
Current Charity Project
Cancer is one of the leading causes of mortality worldwide, and in recent months has become something everyone at Strawberry Tours has had to become aware of. Earlier this year a long standing Strawberry Tours team member, Jakub, was diagnosed with Bone Cancer. As a company we have decided to support Jakub through this trying time by raising £10,000 through our Strawberry Promise over the foreseeable future to help him cover his Medical and Living Expenses during his treatment and recovery.
- Cancer is one of the leading causes of morbidity globally with approximately 14 million new cases in 2012. (World Health Organisation, 2018)
- The number of new cases is expected to rise by about 70% over the next 2 decades. (World Health Organisation, 2018)
- Cancer is the second leading cause of death globally, and was responsible for 8.8 million deaths in 2015. Globally, nearly 1 in 6 deaths is due to cancer. (World Health Organisation, 2018)
To find out more about Cancer and how you can help please go to some of the following websites.