Strawberry Promise

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deep understanding of the culture that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make unique, and thus we help it’s preservation.

As for the second aspect partially the nature of our company takes care for it. As we provide a platform for local guides to be able to to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure through helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise, to take our commitment that little bit further.

Current Charity Project: Spitalfields Crypt Trust

The team of guides in London is currently supporting an amazing local charity in their ongoing efforts to help people in London who are facing problems of homelessness, alcohol, drugs, poverty or social isolation. Our guides work all over London and often see the effects of drugs, alcohol and homelessness in person, we want to help the less fortunate in this city and the supporting the Spitalfields Crypt Trust is one way we can help.

SCT run various services including a daily drop-in centre, a rehabilitation hostel, a therapy programme, two second-stage move-on homes, a life skills training centre and five charity shops. The core aim of each of these activities is “putting lives back together”. Find more information about them here -