10% Promise

Our 10% Promise means that 10% of the tips given on all our tours will be donated by the guide to a local charity. In each city that we operate we choose carefully a charity that in our opinion is doing great work to help local communities where they’re struggling most. But why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deep understanding of the culture that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make unique, and thus we help it’s preservation.

As for the second aspect partially the nature of our company takes care for it. As we provide a platform for local guides to be able to to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure through helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the 10% promise, to take our commitment that little bit further.

Current Charity Project

SCT offer a range of high-quality support, rehabilitation and training services, to people facing problems of homelessness, alcohol, drugs, poverty or social isolation. The charity run various services including a daily drop-in centre, a rehabilitation hostel, a therapy programme, two second-stage move-on homes, a life skills training centre and five charity shops. The core aim of each of these activities is “putting lives back together” find more information about them here - http://www.sct.org.uk/

We'll be doing our bit. This March, we believe that SCT deserve our support. That's why our guides are donating 10% of all money received via our “Pay What You Feel” scheme to the charity. Our aim is to raise £3,000 to help support inner-London communities. Please help us support this truly amazing charity, and keep your eyes peeled for ways we can work together in the future to offer our help. With Strawberry Tours, you can Love London, Experience London & Benefit London.