Strawberry Promise

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deeper understanding of the culture and city that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make it unique, and thus we help its preservation.

As for the second aspect, the nature of our company partially takes care for it; as we provide a platform for local guides to be able to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure by helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless of where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise - to take our commitment that little bit further.

Our Current Project in Lima: X-runner

X-runner is the first certified social enterprise with operations in Peru. X-runner collaborates with the peruvian association Sanisol which implements the project Family’s in Peru. The project Family’s offers an alternative sanitation solution to low-income households in the suburban informal settlements of Lima which lack access to potable water and safely managed sanitation. Inadequate sanitation has not only a negative impact on personal and public health, but also can destabilize the foundation of the houses and contaminate the soil and nearby water sources. In order to prevent these negative impacts, x-runner provides an almost instant sanitation solution which consists in the installation of dry closets, the recollection and the responsible management of the generated organic waste by turning it into high quality compost.

For every 100$ we raise we can give a family of 4-5 members a sanitary closet. For every 200$ further we can subsidize the sanitation service for 4 families.

To find out more click here