strawberry promise

Strawberry Promise Bogota

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deeper understanding of the culture and city that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make it unique, and thus we help its preservation.

As for the second aspect, the nature of our company partially takes care for it; as we provide a platform for local guides to be able to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure by helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless of where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise – to take our commitment that little bit further.

Our Current Project in Bogota: Colectivo OFB

The past nearly 60 years of Civil War and armed conflict in Colombia has left countless victims of human rights violations. The OFB Collective is a non-profit organization which works mainly in “Los Llanos Orientales,” a farming region which was gravely affected by the armed conflict.

One of the main ways the guerrillas used to fund their war effort was through kidnapping. This means that there were thousands of people who just disappeared. The organization helps find these people and has many initiatives that help re-strengthen the communities. Your donations could help someone finds a lost loved one, dead or alive, so that they can get closure and move on. As Colombia reaches a much awaited and needed peace, this sort of initiative will help rebuild the local communities’ trust in the establishment and the government, and make way for a new era of peace in Colombia.

Thanks for your generosity!

To find out more click here