Strawberry Promise

Our Strawberry Promise means that part of the tips received on all our tours will be destined to contributing towards a local charity. We carefully select the charity we want to support in each city where we operate, because we’re committed to helping disadvantaged communities. Why do we do it?

Strawberry Tours and Responsible Tourism

At Strawberry Tours we believe in Responsible Tourism. We believe that tourism can be an activity which is beneficial not just for our customers but for every local community in which we operate.

Responsible tourism has two main aspects:

  • Enhancing local cultures throughout the world
  • Having a positive impact on local communities

The very nature of our work takes care of the first aspect, as on our tours you will get a deeper understanding of the culture and city that you are visiting. Our tours highlight the cultural eccentricities of each individual city that make it unique, and thus we help its preservation.

As for the second aspect, the nature of our company partially takes care for it; as we provide a platform for local guides to be able to show the city that they grew up in and love. Not only that, we provide them with a business infrastructure by helping them create their own Strawberry Tours franchise. That way every time you go on a Strawberry Tour, regardless of where you are in the world, you will be supporting a local enterprise.

However, that only takes care of it partially, as we want to have an even bigger positive impact in the local communities where we operate. For this part we needed to be more proactive, so that’s why we decided to create the Strawberry Promise - to take our commitment that little bit further.

Our Current Project in Barcelona: Proyecto Brotes Urbanos de la Fundación Guné

Barcelona’s heritage means that its urbanism is aggressively urban. As in it has very few green areas and even though the streets are covered in trees, concrete and tar are predominant. The Proyecto Brotes Urbanos (Urban Sprouts) of the Fundación Guné focuses on redefining the urban environment by creating edible gardens. This gardens are placed in forgotten and unused corners of the city, or in community spaces such as schools, old people homes or institutions for the mentally disabled.

Edible gardens and promoting knowledge around food growing and nature can reenforce environmental awareness, wellbeing and community within an urban setting. They are havens of sustainability, providing homes to the flora, collecting rainwater run off and reducing the heat that will be reflected off concrete and stone; food waste can be be used for compost and fresh, local, organically grown food can be produced with a next to nothing carbon footprint.

Our aim is to raise 12.000€ over the next year which will translate into 4 edible gardens. Let’s make Barcelona greener together!

Thanks for your generosity!

To find out more click here